San Francisco based production company Avocado & Coconuts worked closely with Lyft's creative team to develop a film that launched their new post IPO "Y" campaign. "They told us we needed to make a 90-second short that sums up their mission, which is basically to redesign cities for people instead of cars." director Spencer Macdonald told Film Supply. "I couldn’t have done it without the other editors, though, Cooper Kenward and Ian Alexander Levine. They were essential in designing the structure of the whole piece, understanding what did and didn’t work."